Project 03:
Serendipity Bridal is a boho bridal boutique that brings free-spirited style to wedding wear.
Sara’s goal was a brand identity that mirrored the boutique’s warm, earthy decor and the vintage charm of the building’s art deco details.
To bring her vision to life, we crafted a palette inspired by the shop's interior and chose typography that hints at deco elegance while keeping the boho spirit front and centre. The final brand perfectly captures the unique style and atmosphere of Serendipity Bridal, setting it apart as a dreamy, unconventional choice for modern brides.
