design that does the selling for you.

HOW WE CAN WORK TOGETHER_

Every project I take on starts with strategy.

I help you get clear on who you are, who you’re for, and how to show up in a way that makes your value obvious, so your brand and website can do the heavy lifting for you.

Whether you need strong brand foundations, a fast brand and website transformation, or a fully custom brand world, the packages below are designed to meet you where you are and support where you want to go next.

The packages are just below

This package is about getting clear on who you are, who you’re for, and building a brand that reflects the quality of your work and helps you show up more confidently.


Who this is for_ 

This is for women running service-based businesses who want strong, intentional branding that makes their value clear, before committing to a full website.


FULL BRAND FOUNDATIONS

  • Clear feedback within 48 hours at each stage
  • Openness to strategic direction


What I’ll need from you:

What’s included:

      Everything in the Mini package, plus:
  • Additional logo variations
  • Full custom illustration suite
  • Brand pattern
  • 2 X Revisions
      Mini social media kit including:
  • Profile image
  • Highlight covers
  • 3 x editable Instagram post templates
$3000

INVESTMENT:

3-4 weeks

TIMELINE:

MINI BRAND FOUNDATIONS

What’s included:

  • Primary logo
  • Secondary logo
  • Brand mark
  • Colour palette
  • Typography suite
  • 3 x supporting brand graphics
  • Brand guidelines presentation
  • Final file delivery + file types guide
  • 1 x round of revisions
$2000

INVESTMENT:

2–3 Weeks

TIMELINE:

What’s included in every Brand Foundations project_

  • 1.5 Hour Strategy Call
  • Custom brand strategy (Mission Statement, Brand Values, Target Audience Personas and Brand Tone of Voice)
  • Creative direction presentation with moodboard


*Brand foundations_

We’ll figure this out together.

In two focused weeks, we build a strategic brand foundation and turn it into a website that clearly communicates your value and guides people to take action.


Who this is for_ 

This is for service providers who want a strong, aligned brand and website without a drawn-out timeline.


Starting at $3800


INVESTMENT:

WEBSITE BUILD:

*You’ll provide your website copy during week two, guided by the strategy and prompts we create in week one.

WEEK 2

MINI BRAND FOUNDATIONS:

  • 1.5 Hour Strategy Call
  • Custom brand strategy 
          (Mission Statement, Brand Values, Target                          Audience Personas and Brand Tone of Voice)
  • Creative direction presentation with moodboard

  • Primary logo
  • Secondary logo
  • Brand mark
  • Colour palette
  • Typography suite
  • 3 x supporting brand graphics
  • Brand guidelines presentation
  • Final file delivery + file types guide
  • 1 x round of revisions

*THE TWO WEEK TRANSFORMATION

WEEK 1

  • Semi-custom Showit website (based on my strategic template)
  • Up to 5 Website pages
  • Website customised to your branding and messaging
  • Copy prompts + examples for each section
  • Mobile optimisation
  • Basic SEO + tech setup (domain connection)

What I’ll need from you:

  • Clear feedback within 24 hours at each stage
  • Website copy provided Prior to week two
  • Openness to strategic direction


  • 1.5 Hour Strategy Call
  • Custom brand strategy 
          (Mission Statement, Brand Values,                Target  Audience Personas and.                    Brand Tone of Voice)
  • Creative direction presentation with moodboard

  • Primary logo
  • Secondary logo
  • Brand mark
  • Colour palette
  • Typography suite
  • 3 x supporting brand graphics
  • Brand guidelines presentation
  • Final file delivery + file types guide
  • 1 x round of revisions

Fast, focused, and fully guided.

This is a fully custom, start-to-finish brand and website experience. We build your entire brand world from the ground up, then translate it into a website designed specifically for your goals.


Who this is for_ 

This is for service providers who want a completely custom brand and website and have the budget to invest in the full transformation.

CUSTOM WEBSITE BUILD

  • Clear feedback within 72 hours at each stage
  • Openness to strategic direction
  • Website copy supplied during the website phase (with guidance)


What I’ll need from you:

  • Completely custom Showit website design
  • Custom navigation and page structure
  • 7–8 Web pages
  • Mobile optimisation
  • Basic SEO setup
  • Tech setup (domain connection etc.)

     Optional additions can include:
  • Blog Integration
  • Small shop
  • Additional custom pages

FULL BRAND FOUNDATIONS

What’s included:

  • 1.5 Hour Strategy Call
  • Custom Brand Strategy (mission, values, audience, positioning, tone of voice)
  • Creative Direction Presentation + Moodboard

What’s included in every Brand Foundations project_

  • 1.5 Hour Strategy Call
  • Custom brand strategy (Mission Statement, Brand Values, Target Audience Personas and Brand Tone of Voice)
  • Creative direction presentation with moodboard


*CUSTOM BRAND WORLD_

  • Full custom logo suite
  • Custom colour palette
  • Typography system
  • Full custom illustration suite
  • Brand pattern(s)
  • Social media design including customisable templates
  • Email newsletter design (Flodesk)
  • Brand guidelines presentation
  • Final files + file types and font licensing guide
  • 2 rounds of revisions
8-12 weeks

timeline:

Starting at $6000


INVESTMENT:

This is the full transformation.

Package: custom brand world

Lydia is so kind, so thoughtful, so creative, and so easy to work with. She spent so much time working with me (a total business newbie!) to figure out my vision for the brand, pulling together all the disparate pieces I gave her to create a moodboard that felt like me. From the copy to the illustrations to the scroll on my website, every single detail was crafted to perfection to carry my brand message thoughtfully and elegantly. Everyone I've talked to has been obsessed with my branding and raves about it! I get stopped at events, and people want to know how I came up with such a great logo and a great color palette, and I very excitedly tell them I did nothing — it was all Lydia's genius!

"Lydia went above and beyond my wildest dreams"

savannah, sundae kind of love

Package: FULL brandING

Working with Lydia is like a dream come true! Lydia visited the boutique and had clearly done research into what our business was and who we identify as our target market. During our discovery meeting I knew Lydia would smash it, she completely understood our customer and the needs we had as well as adding in her own perspective even if that can be hard to hear. What Lydia delivered truly felt like us and our brand levelled up. Everything desired to deliver an enhancement of our brand visually whilst fully representing our style. I would urge anyone who isn’t sure to get in touch it will truly inspire you to make a difference.

"I have and will continue to recommend her to anyone who is looking"

saRA, sERENDIPITY BRIDAL

Package: MINI brandING

Working with Lydia for my brand design was an absolute pleasure! She truly captured my vision and brought it to life in a way that perfectly conveys the message and values of my brand. What stood out most was her incredible attention to detail—she took the time to walk me through every decision, which was so important to me. The entire process was smooth, professional, and collaborative. I’m so happy with the final result and have received so many compliments already. Highly recommend!

"She truly captured my vision and brought it to life"

KEIRA, RIPPLE CREATIVE MARKETING

Package: FULL BRANDING

From the start, Lydia was responsive and flexible, seamlessly incorporating my ideas and suggestions into her designs. What truly sets Lydia's work apart is how perfectly she captured the essence of my practice. The brand refresh exudes warmth, friendliness, and an inviting atmosphere - exactly what I wanted to convey to prospective patients. I was delighted by the playful and vibrant illustrations Lydia created. The result is a brand that not only represents the professional nature of my psychiatry but also reflects the joy and positivity we aim to bring to our patients' lives. If you're looking for a brand designer who can truly capture the heart of your business while delivering beautiful, professional results, I wholeheartedly recommend Lydia!

"a brand designer who can truly capture the heart of your business"

sHEENIE, HAPPINESS PSYCHIATRIST

Package: FULL brandING

Lydia’s brand design was exactly what I had in mind for my new podcast. She took my ideas and put everything in my head onto a vision board and into real-life branding! She was very receptive of feedback and efficient in her responses and my many questions. Everyone who sees the visuals love them and I couldn’t be happier with the many options she’s given me. The aesthetic of the design is professional yet still fun and has a lot of my personality tied into it. She helps me if I have questions even after off boarding which is the best type of customer service. Overall I’d recommend Lydia, her versatility, service, TALENT a 10/10. I couldn’t see myself going to anyone else for branding at this point.

"Overall I’d recommend Lydia, her versatility, service, TALENT a 10/10."

YVONNE, MENTAL HEALTH UNCUT

Feedback from clients who trusted the process.

     STOP MANAGING THE MESS      •      START LIVING      •      STOP MANAGING THE MESS      •      START LIVING      •      STOP MANAGING THE MESS      •      START LIVING      •      STOP MANAGING THE MESS      •      START LIVING      •
STOP EXPLAINING YOUR VALUE. LET YOUR BRAND DO IT_         
STOP EXPLAINING YOUR VALUE. LET YOUR BRAND DO IT_         
STOP EXPLAINING YOUR VALUE. LET YOUR BRAND DO IT_         
STOP EXPLAINING YOUR VALUE. LET YOUR BRAND DO IT_         
STOP EXPLAINING YOUR VALUE. LET YOUR BRAND DO IT_     
STOP EXPLAINING YOUR VALUE. LET YOUR BRAND DO IT_     
STOP EXPLAINING YOUR VALUE. LET YOUR BRAND DO IT_     

You don’t need to have everything figured out before applying.

I’ll help you choose the package that makes the most sense for your goals, timeline and stage of business.

Not sure which package is right?

This newsletter is where I share what I’m learning as I build my design business in real time.

You’ll get practical insight on branding, design skills, mindset shifts, confidence and the things that actually make a service-based business work.

It’s mainly written with designers in mind, but if you’re a service provider who wants a clearer brand and a business that supports your life, you’ll get a lot out of it too.

It's just honest notes from the work in progress.

2025

This newsletter is where I share what I’m learning as I build my design business in real time.

You’ll get practical insight on branding, design skills, mindset shifts, confidence and the things that actually make a service-based business work.

It’s mainly written with designers in mind, but if you’re a service provider who wants a clearer brand and a business that supports your life, you’ll get a lot out of it too.

It's just honest notes from the work in progress.

Filed & Figured Out

ISSUE 001

READ THE NOTES

Notes from building a brand that actually works.

I’m Lydia, a brand and web designer who built a service-based business from scratch.

I design personality-packed branding and websites that do the selling for you.

WORK

ABOUT

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*FOR DESIGNERS_

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DESIGNER RESOURCES

MASTERING MASCOT DESIGN

This is where I share what I’m learning as I build and market my design business from scratch.

The wins, the mistakes, the mindset shifts, and the practical things that actually move the needle when you’re selling a service.

Just honest notes from the process, shared as I figure things out.