Tools, templates and lessons I’ve built while figuring out how to run a design business that actually works.

*Designer Resources

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Turn any illustration into a mascot in minutes using Illustrator.

The MINI MASCOT PACK

GET THE FREE PACK>

A clear homepage structure designed to help your website convert.

Homepage Wireframe TEMPLATE

DOWNLOAD THE WIREFRAME>

*FREE RESOURCES

Mastering Mascot Design

Mastering Mascot Design teaches you how to create mascots and brand characters in Adobe Illustrator using a simple, repeatable system.

Inside the course, I teach my exact process for creating mascots in Adobe Illustrator without spending hours drawing from scratch. You’ll also get the full Mascot Master Pack so you can start creating straight away.


Turn illustrations into high-value brand assets

A ready-to-use Illustrator file with arms, legs and facial features designed to turn any illustration into a mascot in minutes.

Mix, match and build thousands of mascot combinations without drawing from scratch. Includes vintage textures so your mascots feel finished and brand-ready straight away.

Perfect if you want to add personality fast, level up your brand work and save hours on illustration.

Mascot Master Pack

Illustrator asset pack

This newsletter is where I share what I’m learning as I build my design business in real time.

You’ll get practical insight on branding, design skills, mindset shifts, confidence and the things that actually make a service-based business work.

It’s mainly written with designers in mind, but if you’re a service provider who wants a clearer brand and a business that supports your life, you’ll get a lot out of it too.

It's just honest notes from the work in progress.

2025

This newsletter is where I share what I’m learning as I build my design business in real time.

You’ll get practical insight on branding, design skills, mindset shifts, confidence and the things that actually make a service-based business work.

It’s mainly written with designers in mind, but if you’re a service provider who wants a clearer brand and a business that supports your life, you’ll get a lot out of it too.

It's just honest notes from the work in progress.

Filed & Figured Out

ISSUE 001

READ THE NOTES

Notes from building a brand that actually works.

I’m Lydia, a brand and web designer who built a service-based business from scratch.

I design personality-packed branding and websites that do the selling for you.

WORK

ABOUT

APPLY TO WORK TOGETHER

*FOR DESIGNERS_

HOME

MY PACKAGES

DESIGNER RESOURCES

MASTERING MASCOT DESIGN

This is where I share what I’m learning as I build and market my design business from scratch.

The wins, the mistakes, the mindset shifts, and the practical things that actually move the needle when you’re selling a service.

Just honest notes from the process, shared as I figure things out.

This Illustrator wireframe breaks down a high-converting homepage for service-based businesses.

You’ll get a full layout with prompts for what to say in each section, so you’re not guessing what your site needs or where things should go.

It’s built around clarity, flow and making your value obvious.

*free Homepage Wireframe for Service-Based Designers_

This is the starter version of my mascot system.

You’ll get a ready-made Illustrator file with arms, legs, faces and a base shape so you can instantly turn your illustrations into characters without drawing everything from scratch.

It’s the easiest way to test mascots in your work and see how much personality they add.

*free MINI MASCOT MAKER FOR Designers_

This is where I share what I’m learning as I build and market my design business from scratch.

The wins, the mistakes, the mindset shifts, and the practical things that actually move the needle when you’re selling a service.

Just honest notes from the process, shared as I figure things out.