DESIGN THAT WORKS HARD SO YOU DON’T HAVE TO_      
DESIGN THAT WORKS HARD SO YOU DON’T HAVE TO_      
DESIGN THAT WORKS HARD SO YOU DON’T HAVE TO_      
     STOP MANAGING THE MESS      •      START LIVING      •      STOP MANAGING THE MESS      •      START LIVING      •      STOP MANAGING THE MESS      •      START LIVING      •      STOP MANAGING THE MESS      •      START LIVING      •
DESIGN THAT WORKS HARD SO YOU DON’T HAVE TO_         
DESIGN THAT WORKS HARD SO YOU DON’T HAVE TO_         
DESIGN THAT WORKS HARD SO YOU DON’T HAVE TO_         
DESIGN THAT WORKS HARD SO YOU DON’T HAVE TO_         

This application helps me understand your business, your goals, and whether we’re a good fit.

I read every application myself and I’ll be in touch on Instagram if it feels aligned.

I work with a small number of clients at a time and take on projects where I know I can genuinely add value.

What happens next?

I will review your application and if it feels like a good fit, I’ll reach out on Instagram with next steps!

Fill out the application just below
↓

For project enquiries, the application form is the best place to start.

It helps me respond properly and keep things moving.

*A quick note

For anything else, you can reach me here:

This newsletter is where I share what I’m learning as I build my design business in real time.

You’ll get practical insight on branding, design skills, mindset shifts, confidence and the things that actually make a service-based business work.

It’s mainly written with designers in mind, but if you’re a service provider who wants a clearer brand and a business that supports your life, you’ll get a lot out of it too.

It's just honest notes from the work in progress.

2025

This newsletter is where I share what I’m learning as I build my design business in real time.

You’ll get practical insight on branding, design skills, mindset shifts, confidence and the things that actually make a service-based business work.

It’s mainly written with designers in mind, but if you’re a service provider who wants a clearer brand and a business that supports your life, you’ll get a lot out of it too.

It's just honest notes from the work in progress.

Filed & Figured Out

ISSUE 001

READ THE NOTES

Notes from building a brand that actually works.

I’m Lydia, a brand and web designer who built a service-based business from scratch.

I design personality-packed branding and websites that do the selling for you.

WORK

ABOUT

APPLY TO WORK TOGETHER

*FOR DESIGNERS_

HOME

MY PACKAGES

DESIGNER RESOURCES

MASTERING MASCOT DESIGN

This is where I share what I’m learning as I build and market my design business from scratch.

The wins, the mistakes, the mindset shifts, and the practical things that actually move the needle when you’re selling a service.

Just honest notes from the process, shared as I figure things out.

This Illustrator wireframe breaks down a high-converting homepage for service-based businesses.

You’ll get a full layout with prompts for what to say in each section, so you’re not guessing what your site needs or where things should go.

It’s built around clarity, flow and making your value obvious.

*free Homepage Wireframe for Service-Based Designers_

This is the starter version of my mascot system.

You’ll get a ready-made Illustrator file with arms, legs, faces and a base shape so you can instantly turn your illustrations into characters without drawing everything from scratch.

It’s the easiest way to test mascots in your work and see how much personality they add.

*free MINI MASCOT MAKER FOR Designers_

This is where I share what I’m learning as I build and market my design business from scratch.

The wins, the mistakes, the mindset shifts, and the practical things that actually move the needle when you’re selling a service.

Just honest notes from the process, shared as I figure things out.