URBAN JUNGLE
Project 01:
Urban Jungle is an indoor plant store dedicated to creating calm, inviting spaces with greenery.
The client wanted a brand identity that felt as welcoming and nurturing as the plants she sells, so the goal was to craft a soft, warm, and natural brand that would attract plant lovers and urban dwellers looking to bring a touch of nature into their homes.
I chose an earthy colour palette, organic typography, and textured design elements to reflect Urban Jungle's relaxed, nature-focused vibe. The result is a cozy, approachable brand that invites customers to connect with nature, right in the heart of the city.
