Service: The Custom Brand World
Built for: A service-based business ready to stand out Focus: Personality-led design with strategic structure

pROJECT DETAILS:

the problem_

Brand identity and website for a premium florist ready to stand out.

Borcelle had a strong product but no clear visual identity to support it.

The brand felt generic with a DIY Canva logo, and there was no system that could be used consistently across the website, packaging and digital touchpoints.


The focus was on replacing inconsistency with a clear visual and structural system.

I defined the brand foundations first, then designed a website that supports the story, simplifies decision-making and leads visitors toward purchase.

The final brand feels full of character.
The website clearly guides visitors through the brand story and into taking action, making it easier for customers to explore, trust the business and buy.

THE RESULT:

Borcelle

the FOCUS_

VIEW MY PACKAGES

Looking for something similar for your business?

VIEW NEXT PROJECT_>

VIEW MY PACKAGES

     STOP MANAGING THE MESS      •      START LIVING      •      STOP MANAGING THE MESS      •      START LIVING      •      STOP MANAGING THE MESS      •      START LIVING      •      STOP MANAGING THE MESS      •      START LIVING      •
STOP EXPLAINING YOUR VALUE. LET YOUR BRAND DO IT_         
STOP EXPLAINING YOUR VALUE. LET YOUR BRAND DO IT_         
STOP EXPLAINING YOUR VALUE. LET YOUR BRAND DO IT_         
STOP EXPLAINING YOUR VALUE. LET YOUR BRAND DO IT_         
STOP EXPLAINING YOUR VALUE. LET YOUR BRAND DO IT_     
STOP EXPLAINING YOUR VALUE. LET YOUR BRAND DO IT_     
STOP EXPLAINING YOUR VALUE. LET YOUR BRAND DO IT_     

Package: custom brand world

"Lydia went above and beyond my wildest dreams...every single detail was crafted to perfection to carry my brand message thoughtfully and elegantly."

savannah, sundae kind of love

Package: FULL brandING

"What Lydia delivered truly felt like us and our brand levelled up. I have and will continue to recommend her to anyone who is looking"

saRA, sERENDIPITY BRIDAL

Package: MINI brandING

"She truly captured my vision and brought it to life in a way that perfectly conveys the message and values of my brand."

KEIRA, RIPPLE CREATIVE MARKETING

Package: FULL BRANDING

"If you're looking for a brand designer who can truly capture the heart of your business while delivering beautiful, professional results, I wholeheartedly recommend Lydia!"

sHEENIE, HAPPINESS PSYCHIATRIST

Package: FULL brandING

"Overall I’d recommend Lydia, her versatility, service, TALENT a 10/10."

YVONNE, MENTAL HEALTH UNCUT

I’m Lydia, a brand and web designer who built a service-based business from scratch.

I design personality-packed branding and websites that do the selling for you.

WORK

ABOUT

APPLY TO WORK TOGETHER

*FOR DESIGNERS_

HOME

MY PACKAGES

DESIGNER RESOURCES

MASTERING MASCOT DESIGN

This is where I share what I’m learning as I build and market my design business from scratch.

The wins, the mistakes, the mindset shifts, and the practical things that actually move the needle when you’re selling a service.

Just honest notes from the process, shared as I figure things out.