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Brand identity and website for a travelling romance book shop.

Sundae Kind of Love was a brand-new business with a strong concept but no visual or digital foundation to support it.

The idea was playful, a travelling romance bookshop run from a vintage ice cream cart but without a cohesive brand system, there was nothing tying the story together across signage, packaging, merch or online. The business needed to feel intentional, recognisable and easy to engage with from day one.

The focus was on building a complete brand world that could carry the concept everywhere it showed up.

I designed the full visual identity from the ground up, logo suite, colour palette, typography, illustrations and branded assets with flexibility in mind so it could work just as well on a cart, a book sleeve or a screen.

I then designed and built a website structured to support how the business actually operates, with the blog and shop fully integrated so customers could discover the story, browse books and purchase merch in one clear flow.

Sundae Kind of Love launched with a brand that feels distinctive, cohesive and instantly recognisable.

Every touchpoint now works together, from in-person pop-ups to online shopping, creating a clear, memorable experience that supports both storytelling and sales. The website gives the business a strong digital home, making it easy for customers to explore, connect with the brand and buy directly.